STUDIO B9
GRAPHIC DESIGN, ART DIRECTION ETC.
Sean Binay
sseanb9@gmail.com
Instagram

Sean Binay is a multidisciplinary designer working across graphic design and art direction. His practice blends cultural research, typography, and spatial thinking to build systems that feel lived-in and emotionally precise.

SELECTED WORKS
PLAYGROUND


Graphics Mostly.


Education
California State University, Fullerton
Bachelors of Fine Arts, Graphic Design
(2025)


Employment Freelance Graphic Designer
(2021 – Present)

Mister Green -
Junior Designer
(2022 – 2023)

Terminal Merch -
Graphic Designer (Contract)
(2024 – 2025)

Blue Revolver Inc -
Graphic Designer
(Feb 2024 - Present)



SkillsArt Direction · Brand Identity · Apparel & Merchandise Design · Campaign Systems · Typography · Production & Print Prep · Tech Packs · Mockups · E-Commerce Imagery · Photo Retouching · Adobe Creative Suite




Selected Work(s)



1. Coinbase x Aston Martin F1 (2025)
(Branding, Merch, Environmental Graphics)
Together with the Coinbase team, we brought to life a large-scale helmet installation and a roaming truck experience that toured the city before arriving at Covent Garden. Guests were treated to a merch giveaway that included a long sleeve, hat, sticker pack, embroidered patches, collectible pins, and a 2:1 scale mini helmet modeled after the installation centerpiece.

Blue Revolver Inc.
Creative Direction: Luke Todd
Graphic Design: Sean Binay
Producers: Anthea Roy, Raquel Gill, Carlie Jones

Coinbase
Creative Direction: Estaban Jimenez, Jordan Pories, Vivian Yang
Graphic Design: Ryan Prinz
Motion & 3D Design: Peter John Kearney

Producer: Eric Davies


2. Nike x WNBA ASW (2024)
(Environmental Graphics, Merch)
For WNBA All-Star Weekend, Nike held a pop-up space in Phoenix, Arizona. Blue Revolver created an immersive and impactful environment that showcased Nike’s campaign of “WINNING IS EVERYTHING.” Across 3 different spaces, Blue Revolver took guests on a journey celebrating the most dominant WNBA Nike athletes. This pop-up hosted a customization space showcasing Blue Revolver-designed apparel & shoes for Nike, where guests could apply embroidered and vinyl patches, as well as chain-stitch embroidery.

Graphic Design: Sean Binay, Evelyn Luu, Katy Wai
Spatial Design: Mateus Comperato, Yu-Ting Chang, Michelle Antonorfsi,
Producers: Sydney Lindberg, Abbey McSweeney, Carlie Jones




3. Whitespace A/W ‘26 Dealer Book
(Print, Editorial)
White Space is a premium snowboarding gear and apparel brand founded by Shaun White in 2022. Built on the spirit of unconventional athletics, the brand champions individuality, curiosity, and progression—where every product is a considered balance of function and form, precision-engineered and driven by intent.

The Whitespace A/W ’26 Dealer Book is designed as a refined catalog to introduce retailers to the upcoming Fall/Winter 2026 collection. The primary focus was to present editorial imagery with clarity and elegance, while preserving the depth of technical innovation and product detail. Through a restrained and intentional layout system, the design avoids visual clutter—allowing cutting-edge features and craftsmanship to remain the focal point without overwhelming the viewer.

Above is a video overview of the book, along with some of my favorite spreads.

Creative Director: Jesse White



4. Nike Toma LA Finals (2025)
(Environmental Graphics)
Nike Toma El Juego lands in Los Angeles, uniting eight neighborhood crews for a knockout-style street-soccer tournament that channels the city's energy, music, and style. Men’s and women’s teams battle to represent their block at the Toma LA Finals — where local legends are crowned. Alongside it all, the Toma Night Market — powered by SNKRS — brings surprise drops, emerging creators, and community storytelling to the streets.

Graphic Design: Claudio Rodriguez Jr, Sean Binay, Isa Eugenio
Spatial Design: Susyn Herridge, Tristan De Anda
Producers: Sydney Lindberg, Abbey McSweeney, Carlie Jones



5. Poster & Flyer Work (2022–Present)
(Flyer Design, Illustration)
Some used & some not.
Clients: Tennis Grip, On Running x Tennis Grip , Nike, Good Room Brooklyn, The Night Owl, Shindig Coffee, Art Blocks, Blends, Dr Martens, Mitchell & Ness, 
Late Edition Mag etc.




6. With A Beginner’s Mind Logo Mark
(Branding/Identity)
With a Beginner’s Mind is a contemporary street/menswear brand rooted in intentionality, quality, and continuous growth. Drawing from this ethos, the wordmark was developed using the circle diagram as a core visual motif—translating the brand’s philosophy into a refined and cohesive identity system. The second and third images document the broader design process, highlighting alternate explorations, early sketches, and the evolution of the final mark through ideation and direction.




7. Mister Green
(Product & Graphic Design)
Mister Green is a California-based lifestyle brand and retail store rooted in cannabis culture but expressed through design, apparel, and curated goods — not a dispensary. 

Focuses on simple, high-quality design and cultural sophistication — moving away from stereotypical stoner or head shop imagery.




8. Terminal Merch
(In-house Graphic & Product Designer)
A creative studio and full-service merchandising company based in New York. Merch built like a release, not an afterthought.

Clients: RL Grimes, John Summit Experts Only, Antics of Chaos, Half Alive, etc.


9. That Loud!
(Package Design, Branding, Illustration)
That Loud bridges the worlds of music and cannabis through bold yet subtle branding and design. This conceptual project explores the connection between strains and sound, creating a playful, genre-inspired product line that invites users on a sensory journey. The line features a pre-roll pack, flower, and beverage, each packaged with modern design principles that steer away from cliché while freshly nodding to the culture. Sativa is paired with the energetic improvisation of jazz, Indica takes on the relaxed rhythm of hip-hop, and Hybrid balances both worlds with the dynamic edge of rock.


10. Costanté
(Wordmark, Branding)
Founder & Creative Director Connie Hung designs and selects jewelry based on memories and the feelings that parallel them. The designs reflect intimate moments fueled by emotion and shaped by nostalgia.

The wordmark builds upon a classic sans serif foundation, capturing the dainty elegance the brand evokes. A new logo engraving was also developed for the jewelry.

©STUDIO B9 2026