Sean Binay
That Loud! Branding & Packaging
Packaging Design
Branding
Graphic Desing
Illustration
That Loud bridges the worlds of music and cannabis through bold yet subtle branding and design. This conceptual project explores the connection between strains and sound, creating a playful, genre-inspired product line that invites users on a sensory journey. The line features a pre-roll pack, flower, and beverage, each packaged with modern design principles that steer away from cliché while nodding to the culture in a fresh way. Sativa is paired with the energetic improvisation of jazz, Indica takes on the relaxed rhythm of hip-hop, and Hybrid balances both worlds with the dynamic edge of rock.