Sean Binay
Nike X WNBA All-Star Weekend
Graphic Design: Sean Binay, Evelyn Luu, Katy Wai
Senior Designer: Mateus Comperato
Spatial Designers: Yu-Ting Chang, Michelle Antonorfsi, Hyunoh Chang, Jacy Jun
Creative Direction: Production, Fabrication by Blue Revolver Inc.
Photography by: Kate Owen
For WNBA All-Star Weekend, Nike held a pop-up space in Phoenix, Arizona. Blue Revolver created an immersive and impactful environment that showcased Nike’s campaign of “WINNING IS EVERYTHING.” Across 3 different spaces, Blue Revolver took guests on a journey celebrating the most dominant WNBA Nike athletes. This pop-up hosted a customization space showcasing Blue Revolver designed apparel & shoes for Nike that guests can apply embroidered, and vinyl patches as well as chain-stitch embroidery.
Nike X WNBA All-Star Weekend Additional Merch Designs (Unused)
Apparel Design
Designed with: Evelyn Luu, Katy Wai
Some athlete-centered apparel designs that did not make it to the final round of the production.
A mix of designs Initially made to compliment the lounge space, titled “The Broken Records Lounge.” and the “This Is Winning Basketball” slogan Nike was utilizing. The designs were a play on vinyl records & sporting records being broken, as well as highlighting the atheletes amazing feats.